Sam Yen about Design Thinking at SAP

14. September 2017
Name: Sam Yen
Position: Chief Design Officer, SAP
Thema: Design Thinking at SAP

How can innovation and creativity be scalable in large companies?

It takes a lot of time and effort, says Yen. Putting the customer in the center is a starting point but it needs a lot more to scale innovation.

At SAP design thinking helps to ensure that the right problems are solved and creates an understanding of the customer needs, wether they are aware of them or not.